WORKGROUP SIMULATION
Turn a buyer journey into a blue-ocean opportunity.
Choose one product or service. Your group will examine every stage of the buyer experience against six utility levers, identify pain points, and propose value innovation.
Assign member responsibilities
Enter member names above, separated by commas. Assign each member to one buyer-experience stage or one utility lever. A stage covers its six lever cells; a lever covers its six stage cells. Members may share a responsibility.
Assign simulation roles
Suggested duration: 120 minutes
BLUE OCEAN BUYER UTILITY MAP
Map your offering
No utilityPainPotentialStrong utility
Score with evidence, then verify
0 — No utility: evidence shows no buyer benefit in this cell.
1 — Pain: a documented barrier, delay, effort or risk.
2 — Potential: partly meets buyer needs; a documented gap remains.
3 — Strong utility: evidence shows buyer needs are met with low friction.
Enter evidence, its source and your justification. Submit the entry, then ask a different member to check it. Changing the entry or setup requires submission and review again.
| Utility lever ↓ / Stage → |
|---|
Select a cell in the map to begin.
GROUP EFFECTIVENESS
Observe how the team performs
50/100
The observer rates each dimension after the simulation. Add a short note to support the score.
SIMULATION RESULTS
Buyer Utility Opportunity Report
Priority opportunity cells
Workgroup diagnosis
Member responsibilities
Recommended next move
Complete the Buyer Utility Map to generate a recommendation.